Bharti Airtel Limited and the Indian Telecom Sector |
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"Brands entering India must understand that ubiquity in diversity is an inherent dynamic of the market. Marketers must always be ready to unlearn and re-imagine their mobile strategies to succeed in India!"1 - Manish Sinha, Planning Director, Digital & New Media, BatesAsia2, in 2008. "Sunil [Sunil Bharti Mittal, Chairman and Managing Director, Bharti Airtel Limited] has built an incredibly successful business from scratch, one which has had a truly transformational impact on our industry, on the customers he serves and on India's economy. His brave and ambitious strategies will continue to resonate across the country, our industry, and the business community globally, becoming a benchmark for emerging markets worldwide."3 - Craig Ehrlich, Chairman, GSM Association4, in February 2008.
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1] Manish Sinha, "Segmenting India's Mobile Market,"www.imediaconnection.com, March 18, 2008.
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